CDC Foundation’s Live to the Beat campaign is launching a “Heart2Heart Challenge” to encourage Black women to give themselves permission to prioritize self-care for their own heart health.

There is a relationship between COVID-19 and cardiovascular disease: deaths from heart disease and stroke have increased during the pandemic. Furthermore, the potential long-term effects of COVID-19 on cardiovascular disease are unknown at this time. Today, the CDC Foundation announced a new coalition to get ahead of this threat with a new campaign to empower more adults to prevent heart disease and strokes. The campaign is supported by the “Alliance for the Million Hearts Campaign,” a newly formed public-private coalition to help fuel the Million Hearts® Initiative toward its goal of preventing one million heart attacks and strokes by 2022. The national campaign will focus on changing the way people think about and embrace managing their heart health helping people understand the importance of heart health, realize their opportunities to be successful and take steps that lower their risks.

Business Pulse: Heart Health shares how the U.S. Centers for Disease Control and Prevention (CDC) works to protect Americans’ heart health, a strategy that can improve worker productivity and lower healthcare costs.

To identify high-impact language, concepts, and narratives that will inform how public health can communicate hypertension control messaging to private sector employers, their workforce, and related beneficiaries.

To support the National Hypertension Control Roundtable in making meaningful progress toward their goal of 80 percent control of hypertension by 2025.

To engage individuals, health care providers and community organizations to support and connect individuals with services that support heart-healthy behaviors, catalyzing health care system quality improvement and engaging individuals in adopting small steps to improve their cardiovascular health.